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Facebook Advertising – Why Is It So Important?

Advertising is crucial for the success of any business in this day and age. If a business doesn’t invest heavily in marketing and advertising, it’s going to be difficult for the company to sell its product. Even if you have a quality product, you need to make sure that you tell people about it if you want your company to grow. Unless people find out about the products you are selling, it’s not going to be easy for you to generate a decent profit. In the past, marketing was actually quite simple due to the limited mediums. Most companies were restricted to marketing on three major platforms: telephones, billboards and fliers, and television-based marketing through commercials.

Those trends have changed considerably due to the popularity of the World Wide Web. With the release of the smartphone, millions of people have reduced their time spend in front of television displays and have instead switched to mainly using their phones. Studies have shown that a larger percentage of the people access the Web through their phones than their computers. This has completely changed marketing trends in the past few years, with social media now reigning supreme. Facebook advertising is crucial for businesses that want to remain competitive in the modern age. Here are just a few reasons why advertising on Facebook is so important.

Customers Use Facebook Excessively

It’s almost a virtual guarantee that at least 90% of your customers will be Facebook users. According to a recent study, almost 80% of the users on the Internet now use Facebook. In fact, at least 65% of the people over the age of 65 also use Facebook, thus covering a massive demographic. Most of your consumers will use Facebook, so using it to push your product is an excellent idea. There are more than 1.85 billion users on Facebook alone, making it one of the largest target markets in the world.

It’s Targeted Marketing at Its Finest

If you want fine-tuned advertising that’s targeted towards customers who can actually buy your product, you should definitely consider marketing your product on Facebook. It is easily one of the best mediums of marketing when you consider the plethora of different options that it provides. When marketing your product on Facebook, you can decide whether you’d like to advertise to customers based on their age, their location, their behaviour, their interests, or a plethora of other factors. If you know your customers well, you can definitely use this information to target them.

It’s Also Quite Cheap

Another one of the main reasons why you should consider marketing on Facebook is because it’s one of the cheapest mediums for marketing online. You won’t have to pay a lot of money to boost and sponsor posts, and it’s also incredibly easy to set up ads and market your products online. Facebook marketing will help you increase your revenue considerably and will also lead to a major boost in sales, thus allowing you to grow your company without spending a lot of money.

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