No matter how much effective content you provide, your website needs to have certain designing aesthetics which would make a person appreciate what you have demonstrated.
There is no doubt a psychological effect which takes place every time you visit a new website, and this has a massive snowball influence on the activities which follow. For example, your site may possess the most valuable piece of information regarding a certain topic, but the way it is presented, may that be imagery staggering, font size, color combinations or optimization for devices – it could seriously damage your lead generation conversion.
The thing is, not everybody has that knack and know how. We can’t all be experts at everything. But unfortunately we don’t all have the honesty and self-awareness to identify and admit this. Therefore some business owners and marketers especially, will attempt to try and do everything. This includes the parts they are educated in and succeed at doing. But by then attempting to own the whole project instead of bringing in an experienced and qualified graphic designer, they end up harming the overall quality of their content or feature.
A good place to start is by trying to educate yourself. At least to a point where you can establish legitimate aesthetical issues – even if you can’t solve them yourself with the tools and knowledge you have. Take a look at following tips and designs which will greatly influence your audience:
- Say ‘No’ to Homepage Cluttering
We understand that you are passionate about graphic designing. However, don’t depict your passion by making an emotional mistake of cluttering everything over the homepage.
We are talking about keeping minimum but effective graphical elements on your homepage. With more space on your homepage, the person will quickly glance at effective elements and make a good first impression about your website.
- Which Colors Are You Using?
Sometimes your theme colors, logo and background text are depicting a mumbo jumbo, which can make a person barely understand anything about your website.
Before implementing a change, try effects of color matching as well as color contrasts and then make the change.
A good example is that of red and white or black and blue. These colors can easily be differentiated from one another.
- Conceptual Art Approach
You are running a website for your brand. There are thousands of brands already advertising their product so what makes you think you can make a mark, relying solely upon your product?
Try the conceptual art approach, in which you portray a powerful concept of your brand and product through ordinary life examples. This approach acts on a subconscious level and makes people think about your product.
When people start thinking about your brand, your brand becomes a memory in their mind. Now even if they forget a specific product or even the name of the brand, they will remember the image which brought them to your website in the first place.
- Font Size Does Matter
Try to adopt a moderate approach in terms of font size and font styling. Don’t make it too short and don’t make it too large because in both of these cases, it will be difficult to pleasingly traverse through your website.
However, you can style taglines using a little innovation. On a darker background, you can try writing the first letter of the tagline (being very large) and inside the first alphabet, you can concatenate rest of your sentence.
Other options include using shading and contrasting effects from top of an image, in order to offset your text. Font experiment is fun and you will know when the style and size is right for your business.
- Working on Current Trends of Pop Culture
Research on what is new these days? Which memes are getting famous and recognizable attention? And which movie taglines are breaking the internet.
Using the information from pop culture, market your brand with the help of graphical illustrations. Almost everyone enjoys humor and if someone likes something off the internet, they will try to share it with their friends, ultimately helping in exposure of your website.
You have to keep up and keep finding ways to develop and maintain a purpose when things are as saturated as they can become in a competitive industry. Designers will have an eye and a natural awareness of these trends.
- One Color Rule
Let one color be explicitly used in all your designs. This will later be known as trademark of your brand and people will start recognizing your images.